Sponsors
Conference program
- April 22, 2013
- 2:30 PM - 3:00 PMDoors Open / Registration
- 3:00 PM - 3:15 PMWelcome
- 3:15 PM - 4:00 PMCalculating Content’s Role in the Revenue Cycle
- 4:00 PM - 5:15 PMThe C2C Power Panel: Crafting A Killer B2B Content Strategy
- 5:15 PM - 6:00 PM2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marketing Programs
- 6:00 PM - 8:00 PMOpening Night Reception (Gallery, TimesCenter)
- April 23, 2013
- 7:45 AM - 8:30 AMDoors Open / Registration / Breakfast
- 8:30 AM - 8:45 AMWelcome
- 8:45 AM - 9:30 AMCase Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy to Becoming a Trusted Source
- 9:30 AM - 10:00 AMThe Role of Curation in Content Marketing
- 10:00 AM - 10:30 AMBreak
- 10:30 AM - 11:00 AMDigital Storytelling Best Practices
- 11:00 AM - 11:45 AMDigital Deal Makers: A Look Behind The Scenes
- 11:45 AM - 12:30 PMContent Optimization: How To Integrate Search, Social And Inbound To Drive Demand
- 12:30 PM - 1:15 PMLunch / Round Table Discussions
- 1:15 PM - 2:00 PMCase Study: Building A Multi-Touch Lead Nurturing Program
- 2:00 PM - 2:45 PMModels From Mid Funnel Content Campaigns
- 2:45 PM - 3:15 PMThe Anatomy of Content Marketing Campaign
- 3:15 PM - 3:30 PMBreak
- 3:30 PM - 4:00 PMAdvanced Content Measurement: The Brave New World of Engagement Scoring
- 4:00 PM - 4:30 PMContent Targeting and Personalization: Improving Engagement at the Account Level
- 4:30 PM - 5:15 PMSales Enablement Strategies
- 5:15 PM - 5:30 PMWrap Up
- April 22, 2013
Speakers
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Ardath Albee, Marketing Interactions
Ardath Albee, CEO of her firm Marketing Interactions, Inc., applies 27 years of business management and marketing experience to help B2B companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers. Ardath authors the popular Marketing Interactions blog and is a frequent industry speaker. Her book, eMarketing Strategies for the Complex Sale was published by McGraw-Hill. Ardath was recently selected as one of the 50 Most Influential People in Sales and Lead Management fo...
Joe Pulizzi, Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc 500 Company), which includes the largest in-person content marketing event, Content Marketing World as well as ...
Ann Handley, Author
Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs (http://www.marketingprofs.com), a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. ...
Trip Kucera, Aberdeen Group
Trip Kucera is a senior research analyst for Marketing Effectiveness and Strategy at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain. With over a decade of proven experience driving market awareness and mindshare for high-growth technology companies, Kucera brings a passion for integrated marketing and content development to his role at Aberdeen. At Aberdeen, Kucera leads the Marketing Effectiveness and Strategy practice, covering the technology and tactics that marketing organizations deploy to become Best-in-Class.
Christine Elliott, Crowe Horwath
With over 25 years of strategic marketing experience overall – the last 12 focused on B2B marketing -- Christine currently leads Crowe Horwath’s firmwide marketing team, where she has responsibility for marketing strategy and planning; demand generation / content marketing, advertising/messaging, digital marketing and developing the firm’s strategic marketing priorities. Prior to Crowe, Christine held marketing leadership positions at KPMG, Citibank, Nestle and several interactive marketing agencies.
Michael Brenner, SAP
Michael Brenner is the Vice President of Global Marketing and Content Strategy for SAP. Michael developed an inbound marketing content destination site for SAP called Business Innovation. He is also the author of the B2B Marketing Insider blog, contributor for Forbes and a frequent speaker at industry events. Michael started his career nearly 20 years ago in sales, followed by field, product and corporate marketing positions at the Nielsen Company. He then led marketing for 2 companies prior to joining SAP. Follow Michael on Twitter @BrennerMichael.
Pawan Deshpande, Curata
Pawan Deshpande is the CEO and visionary behind Curata. Curata, is an easy-to-use marketing solution for content curation and content marketing. Pawan has spoken at leading events including Content Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple AMA webinars, and was named to Boston Business Journal’s 40 Under 40 list of influential business leaders in 2010 due in part to his contributions to the burgeoning online marketing community in greater Boston. Prior to founding Curata, Deshpande held positions at both Microsoft and Google. Pawan attended th...
Lisa Rhodes, Verne Global
Lisa Rhodes is responsible for sales, marketing and PR for Verne Global, the industry’s first data center campus based 100% on renewable energy in Iceland. One of Lisa’s key marketing challenges has been convincing a technically conservative industry that a completely new provider in a location with no existing data center industry made good business sense. To present Verne Global to the industry as thought leader first, Lisa established an on-line newsletter called GreenDataCenterNews.org which curates news on the topic and distributes headlines via social media channels. The newsletter h...
Jason Thibeault, Limelight Networks
Jason Thibeault is the Sr. Director, Marketing Strategy at Limelight Networks. Jason works to set direction, strategy, messaging, and market positioning for Limelight. As Limelight’s thought-leader in digital presence and storytelling, Jason frequently speaks at conferences and webinars about trends driving the industry, publishes whitepapers, authors books, and engages with customers, analysts, and press worldwide. Jason is Limelight’s author, its voice in the market, and a primary source of its creative, strategic energy. Jason holds a B.A. in English from the University of California, Irvin...
Margaret Molloy, Velocidi
Based in New York City, Margaret is a Chief Marketing Officer with 15+ years of experience in building marketing organizations and programs, including digital marketing, social media, and executive engagement. Margaret is the Chief Marketing Officer at Velocidi, the digital marketing agency. Velocidiprovides complete digital services—including web p...
Lori Feldman, Cigna International
Lori Feldman is Head of Social Networking and Digital Strategy for Cigna International. In this role, she is responsible for leading and managing digital and social media programs globally. Before joining Cigna, Lori spent twelve years with Citigroup Global Transaction Services (GTS), most recently as Head of Branded and Social Media Marketing. In this role, Lori was responsible for the editorial planning and deployment of GTS’ branded media product and related Web 2.0 programming and social media initiatives. She also spent seven years as a marketing and creative services consultant wit...
Mark Wilson, Avaya
Mark Wilson is Chief Marketing Officer at Avaya, a global provider of business collaboration and communications solutions. Mark is responsible for Avaya branding, advertising, communications, product and solutions marketing, and competitive analysis. He has been named by BtoB Magazine as one of the Best Marketers for 2009, 2010, and 2011. Mark brings 20 years of marketing experience, most recently as senior vice president of Corporate and Field Marketing at Sybase, an SAP Company. He also co-led the strategy practice at the KPMG Consulting Informatio...
Lee Odden, TopRank Online Marketing
Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching brand / community engagement. TopRank’s expertise focuses on: content marketing, SEO, social media marketing, online PR, email marketing and online advertising. With over 15 years as digital marketer, Lee has worked with some of the best known Fortune 500 B2B and B2C companies in the consumer ...
Thomas Koletas, Madison Logic
Thomas Koletas joins Madison Logic with over 15 years of sales and executive experience and is responsible for managing all sales and revenue generating initiatives on behalf of Madison Logic's publisher, agency and advertiser clients. Most recently, Mr. Koletas served as VP of Advertising Sales at Giant Realm, where he helped shape the sales strategy of the New York-based entertainment portal/ad network geared toward video games, sci-fi and independent movies and music. Before Giant Realm, Tom was head of sales at Imaginova Networks, where he implemented the advertising sales strategy, as wel...
Rob Yoegel, Monetate
Rob Yoegel is the Content Marketing Director at Monetate. A creative visionary, content strategist, skilled writer and marketer who embraces and enjoys new technology, Rob spent more than two decades in publishing developing successful content, sales and marketing initiatives. In 2012, Rob was named a Content Marketing Institute Orange Awards finalist for being a tactician showing great promise as a content marketing leader.
Chris Baggott, Compendium
Over the course of his career, Chris Baggott has redefined what it means to be a marketer. After co-founding ExactTarget, one of the world’s most successful, publicly-traded email service providers, he saw an opportunity to branch out into content marketing. In 2007, Chris launched Compendium, the leading content marketing platform helping organizations capture and create original content in a branded hub for distribution to any marketing channel. As a marketing futurist, Chris is frequently quoted in national business and marketing trade magazines, and speaks regularly on the topic of digi...
Toby Murdock, Kapost
Toby Murdock is Co-Founder and CEO of Kapost, the leading content marketing software platform that enables marketers to build and operate a Content Marketing Machine, resulting in more traffic, leads and customers. Kapost customers include Intel, Verizon, Cisco, and Nokia. Prior to Kapost, Toby was the Co-Founder and CEO of Qloud, an online music application that grew to over 25MM users before being acquired by BuzzMedia. Connect with Toby on Twitter or LinkedIn.
Jon Russo, The B2B Fusion Group
Jon Russo has been a three-time B2B Chief Marketing Officer ranging from former divisions of General Electric to Silicon Valley Start-Ups. His global assignments include Luxembourg, New York City, and Silicon Valley where he helped lead a $180M M&A (GlobalCenter acq. by Frontier) and an IPO of SaaS mobility company iPass (NASDAQ: IPAS) as a 16b officer. As head of marketing, he has overseen three marketing automation implementations at an executive level; in his latest implementation as the head of marketing at email deliverability company ReturnPath, he leveraged Eloqua, InsideView, and ...
Jill Rowley, Eloqua
Jill Rowley has spent the past 10 years building the marketing automation space with Eloqua and joined after two years with Salesforce.com. She has consistently been a top performer - closing over $30 million in revenue across more than 400 companies, including Salesforce.com, Square, Concur, Covidien, McAfee, VMware, Wells Fargo, Avid, Trend Micro, JDSU, SuccessFactors, Sybase, Ariba, Riverbed, DocuSign, ArcSight, Informatica, Synopsys and Seagate. Jill is an evangelist for Social Selling - she's spoken at numerous events, done dozens of interviews and webinars, is on Social Selling Univers...
Tim Riesterer, Corporate Visions, Inc.
A veteran of the sales and marketing industry with more than 20 years of experience, Tim Riesterer is the chief strategy and marketing officer for Corporate Visions, Inc., a leading sales and marketing messaging company that helps B2B companies around the world create more sales opportunities, and ultimately increase their pipeline. He is also a recognized marketing and sales thought leader and two-time author. His books, “Customer Message Management” and “Conversations that Win the Complex Sale,” address how to create market-ready messages and tools that marketers and salespeople can use to t...
Frank Donny, Marseli
Frank Donny founded Marseli in 2011 and is responsible for the firm’s capabilities, software vision and services. Frank's remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed. Frank is a recognized thought leader in the areas of sales performance, demand generation, pipeline management and sales and marketing integration. He has been a featured guest speaker on Selling Power TV (www.sellingpower.com), WRMR Revenue Marketing Radio and ...
Jeff Fuhriman, Adobe
Jeff Fuhriman is Senior Manager of Conversion Optimization at Adobe, responsible for personalization, testing and targeting for SEM, Digital Marketing and Acrobat properties on Adobe.com. This conversion program has influence on nearly all leads generated through the website and a large chunk of Adobe.com revenue. Jeff has also managed SEO programs for Adobe, and worked to bring together SEO and conversion optimization to improve lead gen KPIs. Over the past four years Jeff has increased conversion rates by over 400% and has has developed a strong culture of optimization across Adobe. He is ...
Sunny Beck, Adobe
Sunny Beck is a Conversion Optimization Manager at Adobe focusing on the Acrobat.com and Echosign areas of the business. He provides end-to-end testing and personalization functions, which include campaign execution and analysis. He has helped the Acrobat.com business grow over 500% since implementing the optimization program. Sunny has been highly involved with all activities related to web and marketing analytics. Before joining Adobe, Sunny worked worked for Fidelity Investments and Overstock.com. His experience and rare skill-set make him a strong technical marketer with a great passi...
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