Conference attendees will have the opportunity to interact with more than 200 marketers, as well as access to solutions and tactics catered exclusively to the needs of B2B marketers.
Educational session highlights include topical, expert insights on:
How B2B content differs from B2C;
How to developing a content marketing blueprint that aligns with your business objective and target buyer’s pain points
How to Develop a nurturing strategy that’s right for your campaign goals;
Understanding content’s role across the buyer’s journey;
How to use interactive and rich media to extend the life of content; and
Understanding the role of marketing automation and measurement as part of an overall content marketing strategy.
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