Agenda
NOTE: We will be announcing new speakers and sessions each week. Stay tuned for updates!

KEY: DGSDemand Gen Summit (DGS) | C2CContent2Conversion (C2C) | Speakers / Panelists

Monday, Feb. 15th

  • 11:00 AM

  • Workshops (More information to come.)

  • 02:30 PM

  • Case Studies (More information to come.)

  • 07:00 PM

  • Opening Night Reception

Tuesday, Feb. 16th

  • 07:30 AM

  • Networking Breakfast & Registration

  • 08:30 AM

  • Welcome To #C2C16
    Andrew Gaffney, Publisher, Demand Gen Report

  • 08:45 AM

  • Opening Keynote: The New Rules Of Sales And Marketing
    David Meerman Scott, Author of “The New Rules And Realities Of Sales And Marketing”

  • 09:45 AM

  • Strategy Session

  • 10:30 AM

  • Content Solution Zone / Peer Networking Break

  • 11:00 AM

  • DGS Demand Gen Summit Keynote


    C2C Content2Conversion Keynote

  • 11:55 AM

  • DGS DGS Inside Track


    C2C C2C Inside Track


    Ignite Sessions – 15 Minute Lightning Talks

    • Session #1: TBA
    • Session #2: TBA
  • 12:25 PM

  • Birds Of A Feather / Topic Table Lunch Groups

  • 01:45 PM

  • Afternoon Keynote

  • 02:30 PM

  • Killer Content Award Winner #1
    TBA at Conference

  • 03:10 PM

  • DGS DGS Inside Track


    C2C C2C Inside Track


    Behind The Scenes (Reserved for B2B Marketers)

  • 03:40 PM

  • Content Solution Zone / Peer Networking Break

  • 04:10 PM

  • DGS DGS Strategy


    C2C C2C Strategy


    Behind The Scenes (Reserved for B2B Marketers)

  • 04:50 PM

  • Killer Content Award Winner #2
    TBA at Conference

  • 05:20 PM

  • Closing Keynote

  • 06:50 PM

  • Drinks Reception

Wednesday, Feb. 17th

  • 07:30 AM

  • Networking Breakfast

  • 08:30 AM

  • Welcome To Day 2 Of #C2C16
    Andrew Gaffney, Publisher, Demand Gen Report

  • 08:40 AM

  • Shared Strategy Session

  • 09:25 AM

  • Shared Strategy Panel

  • 09:55 AM

  • Killer Content Award Winner #3
    TBA at Conference

  • 10:25 AM

  • Content Solutions Zone / Networking Break

  • 11:10 AM

  • DGS Demand Gen Summit Inside Track


    C2C Content2Conversion Inside Track


    Behind The Scenes (Reserved for B2B Marketers)

  • 11:50 AM

  • Killer Content Award Winner #4
    TBA at Conference

  • 12:20 PM

  • Networking Lunch


    Killer Content Awards Lunch (Limited Seating)

  • 01:30 PM

  • DGS DGS Inside Track


    C2C C2C Inside Track


    Ignite Sessions – 15 Minute Lightning Talks

    • Session #3: TBA
    • Session #4: TBA
  • 02:10 PM

  • DGS DGS Use Case


    C2C C2C Use Case

  • 02:55 PM

  • Content Solutions Zone / Networking Break

  • 03:25 PM

  • DGS DGS Inside Track


    C2C C2C Inside Track


    Ignite Sessions – 15 Minute Lightning Talks

    • Session #5: TBA
    • Session #6: TBA
  • 04:05 PM

  • Panel: CXO Perspectives On Content & Demand Gen

  • 04:35 PM

  • Wrap-Up: 10 Tactics To Take Back To Your Team
    Andrew Gaffney, Publisher, Demand Gen Report