Agenda

KEY: DGSDemand Gen Summit | C2CContent2Conversion | Speakers

Monday, Feb. 16th

  • 02:00 PM

  • Workshop #1: Measuring & Tracking Campaign Success & ROI
    Jim Lenskold, President, Lenskold Group


    Workshop #2: Building A Buyer-Focused Content Strategy
    Matt McKenzie, CCO, Content4Demand


    Workshop #3: Refreshing Your Demand Generation Plan
    Andrew Gaffney, Editor, Demand Gen Report


    Special Event: Reflexology & Stress Relief Session; Spa Avania

  • 06:00 PM

  • Opening Night Reception
    LOCATION: Lawn Court, Hyatt Regency

Tuesday, Feb. 17th

  • 07:45 AM

  • Networking Breakfast

  • 08:30 AM

  • Connecting Buyer Preferences & Campaign Strategies
    Andrew Gaffney, Editor, Demand Gen Report

  • 09:00 AM

  • Opening Keynote: SiriusDecisions

  • 09:45 AM

  • Killer Content Award Winner #1: Interactive

  • 10:00 AM

  • Content Solution Zone / Peer Networking Break

  • 10:45 AM

  • DGS Demand Gen Summit Keynote Panel: The New Marketing Cloud Ecosystem


    C2C Content2Conversion Keynote: Use Case – Reimagining The Marketing Team To Support A Content-Lead Strategy
    Karen Thomas-Smith, VP of Marketing, Accountable Care Solutions, Optum

  • 11:40 AM

  • DGS Demand Gen Summit Keynote Panel: Managing Change In Channels & Structure


    C2C Content2Conversion Keynote: Digital Relevance
    Ardath Albee, CEO, Marketing Interactions

  • 12:10 PM

  • Birds Of A Feather / Topic Table Lunch Groups

  • 01:15 PM

  • Afternoon Keynote: Connecting With Influencer Campaigns
    Lee Odden, CEO, TopRank Online Marketing

  • 02:00 PM

  • Killer Content Award Winner #2: Integrated Campaign

  • 02:25 PM

  • DGS Demand Gen Summit: Building Buyer First Campaigns


    C2C Content2Conversion: A New Model For Marketing Transformation
    Drew Chapin, VP of Marketing, Hyland Software

  • 03:05 PM

  • DGS Demand Gen Summit Panel: Meet The Nurturers
    Cari Baldwin, President, Bluebird Strategies


    C2C Content2Conversion: Engaging The Next Gen Customer
    Eric Townsend, Director of SMB & MSP Marketing For The Americas Group, Intel

  • 03:35 PM

  • Content Solution Zone / Networking Break

  • 04:05 PM

  • DGS Demand Gen Summit Panel: Ignite Sessions
    10-Minute Lightning Talks With Need-To-Know Insights On:
    • Personas
    • Lead Scoring
    • Data Optimization


    C2C Content2Conversion: Ignite Sessions
    10-Minute Lightning Talks With Need-To-Know Insights On:
    • Content Curation
    • Calendar / Planning
    • Data Buyer Mapping

  • 04:45 PM

  • Closing Keynote: Metrics That Matter For Tracking Pipeline Impact
    Jim Lenskold, President, Lenskold Group

  • 05:15 PM

  • Killer Content Award Winner #3: ROI Impact

  • 06:00 PM

  • Opening Night Reception
    LOCATION: Arizona Ballroom, Hyatt Regency

Wednesday, Feb. 18th

  • 07:45 AM

  • Breakfast

  • 08:30 AM

  • Opening Address
    Andrew Gaffney, Editor, Demand Gen Report

  • 08:35 AM

  • Opening Keynote: A Look At The New Marketing Organization

  • 09:15 AM

  • Strategy Session: Overcoming The Conversion Gap: Aligning Demand Generation And Sales Enablement Teams To Close More Deals
    Tim Riesterer, Chief Strategy & Marketing Officer, Corporate Visions

  • 09:55 AM

  • Killer Content Award Winner #4: Sales Enablement

  • 10:10 AM

  • Content Solutions Zone / Networking Break

  • 10:55 AM

  • DGS Demand Gen Summit: Making Marketing More Predictable


    C2C Content2Conversion: The Social Newsroom: How To Win The Moment 
    Celia Brown, Sr. Director, Content Marketing, Customer Engagement & Commerce, SAP

  • 11:35 AM

  • DGS Demand Gen Summit Use Case: Speed Up The Buyers Journey With AN Epic Content Plan
    Sarah Shelnut, Marketing Automation Manager, NanoLumens


    C2C Content2Conversion Use Case: Increasing Engagement With Interactive

  • 12:05 PM

  • Birds Of A Feather / Topic Table Lunch Groups

  • 01:05 PM

  • DGS Demand Gen Summit Power Panel


    C2C Content2Conversion Think Tank Session: Creative Approaches / Standing Out In The Inbox

  • 01:45 PM

  • DGS Demand Gen Summit: Ignite Sessions
    10-Minute Lightning Talks With Need-To-Know Insights On:
    • Lead Nurturing
    • Segmentation
    • Measurement / Analytics


    C2C Content2Conversion: Ignite Sessions
    10-Minute Lightning Talks With Need-To-Know Insights On:
    • Social Amplification
    • Interactive Campaigns
    • Video

  • 02:15 PM

  • Content Solutions Zone / Networking Break

  • 03:00 PM

  • DGS Demand Gen Summit: Re-Engagement Campaign Models & Metrics
    Stacy Gardner, Sr. Manager, Marketing Programs, Sungard Availability Services


    C2C Content2Conversion: Mapping Content To The Buyers Journey

  • 03:40 PM

  • Killer Content Award Winner #5: Influencer Campaign

  • 03:55 PM

  • Closing Panel Session: CXO Perspectives On Content & Demand Gen

  • 04:40 PM

  • Wrap Up: 10 Tactics To Take Back To Your Team
    Andrew Gaffney, Editor, Demand Gen Report