Agenda

  • Attend C2C 2014. Transform your content marketing strategy.

    Let’s face it…. B2C marketing is not the same as B2B; and B2B marketers have distinct needs. All of our sessions are tailored to the B2B marketer and focused on helping you transform your content marketing and demand generation efforts into real results. Our number one goal is to present content that helps you walk away with actionable steps to execute more effective campaigns.

MONDAY, 5/5

  • 2:00pm

    Workshop:

    Practical & Actionable Measurements To Maximize Marketing ROI
    Jim Lenskold, Lenskold Group

  • 2:00pm

    Workshop:

    Will Your Content Get Your Buyers’ Vote?
    Ardath Albee, Marketing Interactions, Inc

  • TUESDAY, 5/6

    9:00am

    Welcome / Content As A Competitive Differentiator
    Andrew Gaffney, Demand Gen Report

    9:30am

    Challenger Marketing: Succeeding In Today’s B2B Battleground 
    Brent Adamson, Co-Author of “The Challenger Sale”

    11:00am

    The Content Continuum: Winning The Hidden Sales Cycle With The Right Answer 
    Trip Kucera, Harte Hanks

    11:45am

    Moving The Needle With Content Marketing
    Ardath Albee, Marketing Interactions Inc.

    1:15pm

    c2c_track_dots_purple Repurpose, Reuse, Refresh
    Pam Didner, Intel

    c2c_track_dots_green Creating Content Campaigns That Push The Mental Buy Button
    David Lewis, DemandGen

    2:00pm

    c2c_track_dots_purple How To Use Buyer Personas To Create Content That Matters To Buyers
    Tony Zambito, Buyer Persona Blog

    c2c_track_dots_green Building A Better Lead Nurturing Program
    Cari Baldwin, BlueBird Strategies

    c2c_track_dots_orange Three Critical Selling Conversations You Must Enable With Content
    Tim Riesterer, Corporate Visions

    2:45pm

    c2c_track_dots_purple Influencer Content: How To Win Buyers Hearts, Minds and Wallets With Content Optimized For Search, Share and Sales
    Lee Odden, TopRank Online Marketing

    c2c_track_dots_green Content For Lead Generation: The A To Z Guide To Content Strategy, Creation, And Promotion
    Dayna Rothman, Marketo

    c2c_track_dots_orange Shifting The Axis: A New Model For Marketing And Sales Collaboration
    Dann Marty & Brian Teevan, ADP Inc.

    4:00pm

    Measuring Content’s  Contribution And Effectiveness
    Jim Lenskold, Lenskold Group

    4:45pm

    Producing Award Winning Content
    Christine Elliott, Crowe Horwath
    Merrie Beth Salazar, Cox Media
    Jacky Saayman, OpenText
    Christine Nurnberger, Sungard
    Amber Trendell, Autotask

    5:30pm

    Killer Content Awards & Reception

  • WEDNESDAY, 5/7

    8:30am

    Welcome / What We Learned On Day One
    Andrew Gaffney, Demand Gen Report

    8:45am

    Developing A Content Architecture: Aligning Content With Buyer Stages And Needs 
    Matthew Papertsian, SiriusDecisions

    9:30am

    Lead Nurture 2.0: Shifting The Focus To Optimization And Creating Leverage 
    Christine Elliott, Crowe Horwath

    11:00am

    c2c_track_dots_purple Interactive Content Formats/Platforms
     Hana Abaza, Uberflip

    c2c_track_dots_green Using Account Level Buying Signals & Predictive Analytics To Score Leads
    Brian Kardon, Lattice Engines

    11:45am

    c2c_track_dots_purple Why Metrics Matter In Content Strategy: A Look At How Custom Survey Data Can Fuel The Lead Gen Engine And Drive ROI
    Amber Trendell, Autotask

    c2c_track_dots_green Content Curation In Action
    Pawan Deshpande, Curata

    c2c_track_dots_orange Marketing Automation 2.0: Building A World Class Engagement Model
    Eric Marcy, SAVO

    1:15pm

    c2c_track_dots_purple Beyond Social: Driving Progressive Mobile Engagement With Your Content
     Paul Danter, Genwi

    c2c_track_dots_green New Engagement Models
    Candyce Edelen, PropelGrowth

    c2c_track_dots_orange Messaging for Complex Markets
    Lindsey Peters, DirectEdge

    2:00pm

    c2c_track_dots_purple B2B Content Concepts That Inspire, Incite and Ignite: Unleashing the Power of Ideation
    Tonya Vinas, Content4Demand
    Samara Hamilton, Instec

    3:15pm

    C-Suite Perspectives On Content & Branding
    Margaret Molloy, Siegel+Gale
    Amanda Rubin, Goldman Sachs
    Ted Smyth, McGraw Hill Financial
    Costanza Tedesco, SAP

    4:00pm

    The Art Of Conversational Marketing
    Sunghea Shoener, IBM

    4:45pm

    Wrap Up!
    Andrew Gaffney, Demand Gen Report