New Content Tracks. More Ways To Improve Your Engagement Strategy.

  • Content Strategy

    The 8 sessions in this track will address the topics of building buyer profiles, message mapping, targeting, developing content across multiple formats and channels, as well as measuring the impact of your content.

    Read more…

  • Demand Generation 2.0

    Creating content is only the first part of the journey. This track features 8 sessions with some of the leading practitioners and thought leaders in demand generation addressing topics such as lead nurturing, targeting the stages of the lead to campaign optimization.

    Read more…

  • Sales Enablement

    Lead generation and lead nurturing campaigns will help create opportunities, but content still plays a key role in helping your sales team close deals. This track presents experts in the space providing tips and insights with how to create messaging, tools and processes that will move more prospects to closed deals.

    Read more…


Learn From The Content Leaders

  • The Killer Content Awards highlight the top content campaigns, honoring the top brands for excellence in interactive content, lead generation, education, thought leadership, social amplification and revenue impact.

    Past winners have included:

  • Some Facts

    • Conference founded in 2012 by Demand Gen Report
    • Over 300 registrants in 2013
    • Expected to grow by more than 70% in 2014
    • Attendees range from Fortune 100 brands to venture backed startups to agencies working on behalf of multiple B2B clients
  • What Attendees Say

  • Days To Conference

  • Make Sure To Save Yourself A Seat

  • Register Now