The new, empowered B2B buyer has significantly changed the marketing landscape. Between the ever-expanding ability to research on the Internet — and the economic downturn — executives are left with less free time, yet inundated with a growing list of responsibilities and decisions. In fact a recent survey conducted by DemandGen Report (DGR) showed that:
- More than 90% of B2B buying purchases start with content engagement; and
- More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their site.
To effectively speak to prospect and customer needs, progressive marketers are taking a thought leadership approach to align the purpose of solutions and services closely with key goals and objectives.
As these trends emerge, B2B marketers continue to struggle to stay above water with content development, content marketing strategies and how to utilize content to drive demand.
To address the market trends, DGR is proud to announce the first of its kind, B2B Content2Conversion Conference – designed to help B2B marketers not just stay afloat in this sea of content, but to help them produce killer content that in turn produces killer results!
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